Case Study: Contender Home Entertainment
Background
The Contender Entertainment Group is one of the biggest independent distributors of DVD and Video in the UK, and a Sunday Times Virgin-Atlantic 100 Fast Track Company.
Focused on releasing the very best in Film (Theatrically and DVD 4 months later), TV, Childrens' Cult and General Interest genres, the company also combines TV production, licensing and merchandising, with DVD and Video marketing and distribution.
Contender's programming ranges from leading Asian cinema titles such as Ong Bak or Warrior King, to owned intellectual properties such as Tractor Tom and Peppa Pig, to highly successful national TV franchises such as Will & Grace, Spooks, Life on Mars, and the UK's No. 1 girls' brand; Bratz.
Requirement
Contender had a requirement for a fixed-term partnership with a fresh thinking distribution company that could meet its busy release schedule demands and extensive back catalogue product portfolio.
In addition to high level sales activity, Contender's previous logistics partner was unable to manage all their returns requirements, and when Contender partnered with Trilogy, there was a backlog of returns that needed to be cleared.
Paul Morrissey's view of Trilogy
As the Group Operations and Production Manager, it was imperative that we partnered with a company that could keep up with our very busy and changeable release schedule, but more importantly clear the backlog of returns that had accumulated.
Many companies are able to shift boxes, but with Trilogy it's different – they understand our market and requirements. All the additional services they offer outside of the traditional model make them stand out a mile over anyone else we've ever worked with.
Trilogy's attention to their flexible systems proved to be the lifesaver for us. Having all our information live 24/7 meant that we didn't have to talk to their staff as everything we needed to know was accessible via their secure website. This coupled with their ability to manage our business meant we could focus on increasing our sales rather than having to worry about the past.
