Profile: Ubisoft Entertainment UK
A leading creator, publisher and distributor of video games, Ubisoft has grown considerably over the past two decades as a result of their strategy centered on the creation of strong brands, in-house development, and a vast global distribution network. This has allowed them to not only produce innovative, high-quality titles but also acquire an in-depth knowledge of their consumers and their expectations.
Strong Brands
Strong brands play a pivotal role in Ubisoft's strategy, ensuring the group's recurrent revenue and long-term financial health. Ubisoft is fortunate enough to have a portfolio of eight multi-million unit-selling brands that today represent approximately two-thirds of its annual turnover. The company furthermore plans to create three new brands every two years, expanding its catalogue to new market segments.
A Vast Distribution Network
Ubisoft's strategy is also based on its worldwide distribution network, a structure made up of experienced multi-cultural teams motivated by promoting and selling high quality games. With subsidiaries based in 21 countries, game distribution in 55 countries and localization in 25 languages, Ubisoft has a powerful, wide-reaching business network rare among publishers on any continent. Its market and consumer knowledge allows it to anticipate trends and reach players in the best possible way.
